Snitcher Ideal Customer Profile: How G2's Top Visitor ID Tool Works

Most B2B websites have a frustrating problem: 98% of visitors leave without filling out a form. You're generating traffic, but you have no idea which companies are actually browsing your site. That's where Snitcher comes in—a visitor identification tool that uncovers the companies behind your anonymous traffic and filters them by ideal customer profile.

With a 4.8 rating on G2 from 177 reviews, Snitcher has become one of the top-rated website visitor identification tools on the market. This guide explains how Snitcher's ICP filtering works, what users say on G2, and whether it's the right fit for your B2B lead generation strategy.

What Is Snitcher and How Does It Identify Website Visitors?

Snitcher is a B2B visitor identification platform that reveals which companies are visiting your website. Unlike analytics tools that show aggregate traffic data, Snitcher identifies specific companies and shows you exactly which pages they viewed, how long they spent, and how often they return.

The technology works by mapping IP addresses to company databases and enriching each visitor with firmographic data. When someone from a company visits your site, Snitcher identifies the company, pulls in data like industry, size, and location, and delivers it to your sales team.

- Company name and website
- Industry and employee count
- Location and headquarters
- Pages viewed and time on site
- Visit frequency and engagement patterns
- Integration with first-party data for improved accuracy

How Snitcher Uses Ideal Customer Profile Filtering

Identifying every company that visits your site isn't useful if most of them don't fit your target market. Snitcher's ideal customer profile filtering solves this by letting you focus only on companies that match your ICP criteria.

You can set filters based on firmographic attributes:

- Geography: Country, region, or specific markets
- Company size: Employee count ranges (e.g., 50-500 employees)
- Industry: Verticals that match your product
- Behavior: Pages visited, time on site, visit frequency
- Custom attributes: Tags and segments you define

Instead of treating every visitor equally, Snitcher scores leads based on how closely their firmographics match your ICP and how engaged they are on your site. This means your sales team only sees qualified companies—not every random visitor.

What G2 Users Say About Snitcher

Snitcher holds a 4.8 out of 5 rating on G2 based on 177 reviews—one of the highest in the visitor identification category. Here's what users consistently praise and criticize.

What Users Love

- Ease of use: Intuitive interface with minimal setup required
- High identification rates: Accurate company matching compared to competitors
- Customer support: Responsive team that helps with integration and optimization
- CRM integrations: Seamless connections with HubSpot, Salesforce, and other tools
- Visitor segmentation: Ability to filter and organize visitors by ICP criteria
- Ad attribution: Tracking which campaigns drive high-value traffic

Common Criticisms

- Pricing for small teams: Some users find it expensive for low-traffic sites
- No individual contacts: Snitcher identifies companies, not specific people
- ISP filtering: Sometimes picks up ISPs or VPNs instead of actual companies
- Learning curve for advanced features: Basic use is easy, but power features take time

The overall consensus is that Snitcher delivers strong identification accuracy and is easy to implement. The main limitation is that it identifies companies, not individuals—you'll need additional tools or research to find the right contact at each company.

Snitcher Pricing and Value

Snitcher uses usage-based pricing starting at $39/month. You pay based on the number of visitors you identify, not a flat fee regardless of traffic. This makes it accessible for smaller sites while scaling with larger operations.

The usage-based model has pros and cons. For sites with modest traffic, it's affordable. For high-traffic sites, costs can add up—though the value typically scales with the leads generated. A free trial lets you test the tool before committing.

Compared to alternatives like Leadfeeder, Clearbit Reveal, or Dealfront, Snitcher is positioned as an affordable option with strong European data coverage—making it especially popular with EU-based companies.

Real Results: How Companies Use Snitcher's ICP Features

Case studies from Snitcher show tangible pipeline impact when companies implement ICP filtering properly:

- FleetDM: Added 70 new accounts to their pipeline using Snitcher's visitor identification
- Usersnap: Uncovered 8,000 ICP-matching companies they didn't know were visiting their site
- Agencies: Many marketing agencies use Snitcher to attribute traffic to campaigns and prove ROI to clients

The key to these results is proper ICP configuration. Companies that just install Snitcher without setting up filters get overwhelmed with irrelevant visitors. Those that take time to define their ideal customer profile get a curated list of sales-ready leads.

Snitcher vs. Intent-Based Lead Discovery

Snitcher tells you which companies visited your website. But what about the companies that haven't found your site yet—the ones discussing problems you solve on Reddit, LinkedIn, or industry forums? That's a different type of intent signal.

Intent-based lead discovery tools like Prediqte scan social platforms for people actively expressing buying signals—asking for recommendations, complaining about competitors, or describing problems your product solves. This surfaces warm prospects before they ever land on your website.

The best B2B lead gen stack often combines both approaches: Snitcher captures visitors who found you through search or ads, while intent discovery tools find prospects in their natural habitat, before they start searching. Prediqte offers pay-per-run pricing starting at $4.95 with no monthly commitment—making it easy to test alongside your existing tools.

Is Snitcher Right for Your B2B Lead Generation?

Snitcher's ideal customer profile filtering makes it one of the most practical visitor identification tools for B2B companies. With a 4.8 G2 rating, usage-based pricing from $39/month, and strong integration options, it's well-suited for teams that want to turn anonymous website traffic into actionable leads.

The tool works best when you have meaningful website traffic and a clearly defined ICP. If your site gets consistent B2B visitors and you want to know which companies are researching you, Snitcher delivers that visibility. Just remember it identifies companies, not individuals—you'll still need to find the right contact to reach out.