LinkedIn Sales Navigator HubSpot Integration Guide

Connecting LinkedIn Sales Navigator with HubSpot CRM can streamline your B2B sales workflow significantly. Instead of switching between tabs to research prospects and log activities, you can view LinkedIn insights directly from your CRM records and keep your data synchronized across both platforms.

This guide covers everything you need to know about the LinkedIn Sales Navigator HubSpot integration, including setup requirements, available features, limitations, and third-party alternatives that might better fit your needs.

LinkedIn Sales Navigator HubSpot Integration Options

HubSpot provides two ways to connect with LinkedIn Sales Navigator. Understanding the differences helps you choose the right approach for your team's needs and budget.

Legacy Sales Navigator Integration

The original HubSpot integration with LinkedIn Sales Navigator focuses on enriching your CRM records with LinkedIn data. Once connected, you can view LinkedIn insights directly on your HubSpot contact and company records without leaving your CRM.

Key features include the ability to send InMails directly from HubSpot contact records and quickly find related leads at the same company. This integration is useful for sales reps who want to research prospects without context-switching between applications.

LinkedIn CRM Sync

LinkedIn CRM Sync is the newer, more powerful integration option. It provides two-way data synchronization between HubSpot and Sales Navigator, automatically logging sales activities and keeping member data consistent across both platforms.

With CRM Sync enabled, your contacts, companies, deals, and owner information stay synchronized. This eliminates manual data entry and ensures your team always works with up-to-date information. The integration also enhances LinkedIn Ads experiences by improving audience targeting with CRM data.

Requirements for the HubSpot LinkedIn Integration

Before you can connect LinkedIn Sales Navigator to HubSpot, you need the right subscription tiers on both platforms. This is where many teams run into obstacles.

- LinkedIn: Sales Navigator Advanced Plus subscription (the highest tier)

- HubSpot: Sales Professional or Sales Enterprise plan

These requirements make the native integration inaccessible for many smaller teams. Sales Navigator Advanced Plus is significantly more expensive than the Core or Advanced plans, and HubSpot's Sales Professional tier starts at several hundred dollars monthly.

How to Set Up the LinkedIn Sales Navigator HubSpot Integration

If you meet the subscription requirements, connecting the two platforms is straightforward. Here's how to enable the integration.

- Navigate to your HubSpot settings and find the Integrations section

- Search for LinkedIn Sales Navigator in the App Marketplace

- Click Connect and authenticate with your LinkedIn credentials

- Configure sync settings for contacts, companies, and deals

Note that if you install the LinkedIn Sales Navigator app after October 2025, you'll need to manually add the integration card to your HubSpot records. This extra step ensures the LinkedIn insights panel appears on your contact and company pages.

Limitations of the Native Integration

The HubSpot LinkedIn Sales Navigator integration has several important limitations you should understand before relying on it for your sales workflow.

- You cannot import contacts from LinkedIn directly into HubSpot through the integration

- Only new and updated data syncs after enabling the connection, not historical data

- You cannot customize which fields sync; it's all or nothing for each object type

- The high subscription requirements (Advanced Plus + Sales Professional) limit accessibility

These limitations mean the integration works best for enriching existing CRM records and maintaining data consistency, rather than as a tool for building your prospect database from scratch.

Third-Party Alternatives for HubSpot LinkedIn Integration

If the native integration doesn't meet your needs or your subscription tier doesn't qualify, several third-party tools offer HubSpot LinkedIn connectivity with different feature sets.

Hublead

Hublead is a Chrome extension that bridges LinkedIn and HubSpot without requiring Sales Navigator Advanced Plus. It syncs LinkedIn activities including connection requests, acceptances, and messages to your HubSpot timeline.

The extension provides a more seamless transition between the two platforms, making it easier to track LinkedIn engagement alongside your other sales activities in HubSpot.

Dux-Soup

Dux-Soup is a LinkedIn prospecting and outreach automation tool that integrates with HubSpot. It can populate contact data into your CRM and sync LinkedIn conversations as timeline events.

This option is popular among teams that want LinkedIn automation capabilities alongside CRM integration. However, be mindful of LinkedIn's terms of service when using automation tools.

Best Practices for Using Sales Navigator With HubSpot

Whether you use the native integration or a third-party tool, these practices will help you get the most value from connecting LinkedIn Sales Navigator with HubSpot.

- Establish clear data hygiene practices before enabling sync to avoid duplicates

- Train your team on which platform to use for specific tasks

- Use HubSpot's activity tracking to see LinkedIn interactions in context with emails and calls

- Regularly audit your synced data to catch any discrepancies early

Finding High-Intent Leads Beyond Sales Navigator

LinkedIn Sales Navigator is powerful for finding prospects based on job titles, companies, and demographics. But it doesn't tell you who's actively looking for a solution like yours right now.

Intent-based lead discovery tools like Prediqte complement Sales Navigator by finding people expressing buying signals in real conversations. Instead of filtering by job title, you find people asking for recommendations, complaining about competitors, or describing problems your product solves on platforms like Reddit and LinkedIn.

With pay-per-run pricing starting at $4.95, it's an affordable way to supplement your Sales Navigator prospecting with genuine buying intent signals.

Is the LinkedIn Sales Navigator HubSpot Integration Worth It?

The value of connecting LinkedIn Sales Navigator and HubSpot depends on your team size, sales volume, and existing tech stack. For enterprise teams already using both platforms at higher tiers, the native CRM Sync integration provides valuable time savings and data consistency.

For smaller teams or those on lower subscription tiers, third-party tools like Hublead offer similar benefits without the Advanced Plus requirement. Evaluate your specific workflow needs and calculate whether the productivity gains justify the subscription costs.