LinkedIn Sales Navigator Core Price: Complete 2026 Guide

If you're researching the LinkedIn Sales Navigator Core price, you're probably trying to decide whether this investment makes sense for your sales prospecting. The Core plan is LinkedIn's entry-level Sales Navigator option, designed for individual sellers and small teams who need advanced search and outreach capabilities beyond a standard LinkedIn account.

In this guide, we'll break down exactly what Sales Navigator Core costs in 2026, what features you get, and whether it's the right choice compared to the Advanced and Advanced Plus tiers. We'll also cover some alternatives that might better fit your budget if you're finding the pricing steep.

LinkedIn Sales Navigator Core Price in 2026

The LinkedIn Sales Navigator Core plan costs $99.99 per month when billed monthly. If you commit to annual billing, the price drops to $79.99 per month, totaling $959.88 per year. This represents a savings of approximately 20% compared to paying month-to-month.

Here's how the pricing breaks down:

- Monthly billing: $99.99/month

- Annual billing: $79.99/month ($959.88/year)

- Annual savings: Approximately $240/year (20% discount)

Keep in mind that these prices exclude Value-Added Tax (VAT), Goods & Services Tax (GST), and any applicable local taxes. Your actual cost may be higher depending on your location.

How Sales Navigator Core Pricing Has Changed

LinkedIn has consistently increased Sales Navigator pricing over the years. In 2022, the Core plan cost $779 per year (around $65/month). By 2025, that same plan jumped to $960 per year ($80/month). That's a 23% increase in just three years.

If you're on the fence about subscribing, consider that prices will likely continue rising. Locking in an annual plan now could save you money compared to waiting. However, only commit if you're confident you'll use the tool consistently throughout the year.

What Features Does Sales Navigator Core Include?

The Core plan is designed for individual sales professionals, freelancers, and consultants who source leads primarily through LinkedIn. Here's what you get:

- 50 InMail credits per month for direct outreach

- 29 advanced lead and account filters

- Save up to 10,000 leads in your lists

- Lead and account recommendations based on your preferences

- Custom lead and account lists for organization

- Real-time alerts on lead and account activity

- Account Map for visualizing company structures

- CRM integration (limited compared to Advanced plans)

The advanced filters are particularly valuable. You can search by company size, industry, seniority level, function, geography, and many other criteria that aren't available with a standard LinkedIn Premium account.

Core vs Advanced vs Advanced Plus: Which Plan Do You Need?

Understanding the differences between Sales Navigator tiers helps you avoid overpaying for features you won't use—or underpaying and missing capabilities you need.

Sales Navigator Core ($99.99/month)

Best for individual sellers, freelancers, and solopreneurs. You get all the essential search and outreach tools without team collaboration features. Choose Core if you work independently and don't need to share leads or track team performance.

Sales Navigator Advanced ($149.99/month)

Adds three key features over Core: Smart Links for tracking content engagement, TeamLinks to access your teammates' networks, and CSV upload for bulk account list creation. Choose Advanced if you work on a sales team and need collaboration tools.

Sales Navigator Advanced Plus (~$1,600/seat/year)

The enterprise tier includes deep CRM integration with Salesforce and Microsoft Dynamics 365, automated prospecting based on sales history, and proactive opportunity alerts. Pricing is custom and requires speaking with LinkedIn sales. Choose Advanced Plus only if you're at an enterprise scale with complex CRM requirements.

How to Get a Free Trial of Sales Navigator Core

LinkedIn offers a 30-day free trial for both Core and Advanced plans. During the trial, you get access to all plan features including 50 InMails, 10,000 saved leads, advanced search filters, and lead recommendations.

To be eligible for the free trial, you must not have an active paid subscription and must not have used a Sales Navigator free trial in the past year. If you meet these requirements, the trial is a risk-free way to test whether Core meets your needs before committing.

Pro tip: Use your trial strategically. Prepare a list of target accounts and leads beforehand so you can immediately test the advanced filters and InMail features as soon as your trial starts.

Is LinkedIn Sales Navigator Core Worth the Price?

Whether Sales Navigator Core is worth $960/year depends on how central LinkedIn is to your prospecting strategy. Here are scenarios where Core delivers clear ROI:

- You sell to B2B buyers who are active on LinkedIn

- You need to reach decision-makers directly via InMail

- Standard LinkedIn search doesn't give you enough filtering options

- You're sourcing a significant portion of your pipeline from LinkedIn

The math is simple: if closing one deal covers the annual cost, and Sales Navigator helps you close even one additional deal per year, it pays for itself. For B2B SaaS with deal sizes in the thousands, this bar is easy to clear.

However, Sales Navigator may not be worth it if you rarely prospect on LinkedIn, your target audience isn't active on the platform, or you're focused on inbound marketing rather than outbound prospecting.

Alternatives to Sales Navigator Core

If the Sales Navigator Core price feels too steep for your budget, consider these alternatives:

LinkedIn Premium Business

At around $60/month, LinkedIn Premium Business gives you some enhanced search capabilities and 15 InMail credits monthly. It's a middle ground between free LinkedIn and Sales Navigator, though you lose the advanced lead filters and saved lead capacity that make Sales Navigator powerful.

Intent-Based Lead Discovery Tools

Tools like Prediqte take a different approach to lead generation. Instead of searching for people by job title and company, intent-based tools find people who are actively expressing buying signals—asking for recommendations, complaining about competitors, or discussing problems your product solves. This approach often yields warmer leads because you're reaching people at the moment they're considering solutions.

B2B Contact Databases

Platforms like Apollo.io, ZoomInfo, and Cognism provide contact databases with email addresses and phone numbers, allowing you to reach prospects outside of LinkedIn. These can complement or replace Sales Navigator depending on your outreach strategy.

Tips for Getting the Most Value from Sales Navigator Core

If you decide to invest in Sales Navigator Core, here's how to maximize your return:

- Use all 50 InMails monthly—unused credits don't roll over indefinitely

- Build detailed saved searches to get alerts on new matching leads

- Organize leads into lists by account, stage, or priority

- Monitor lead and account alerts to engage at the right moments

- Combine Sales Navigator with other channels for multi-touch outreach

Final Verdict on LinkedIn Sales Navigator Core Price

The LinkedIn Sales Navigator Core price of $99.99/month (or $79.99/month annually) positions it as a serious investment for individual sales professionals. For those who rely heavily on LinkedIn for prospecting, the advanced filters, InMail credits, and lead management features justify the cost.

Start with the 30-day free trial to test whether Sales Navigator fits your workflow. If you find yourself using the advanced filters daily and getting responses from InMails, upgrading to a paid plan becomes an easy decision. If LinkedIn isn't your primary prospecting channel, explore intent-based alternatives that might deliver better ROI for your specific situation.