How to Find Leads on Reddit (Without Spamming)

Reddit is where problems get voiced before they get Googled. It's where future users rant, ask for recommendations, compare tools, and drop golden insights — all in the open. The best part? You don’t need to be a Reddit pro or build a bot army to find leads.

In this post, we’ll show you exactly how to uncover high-intent leads on Reddit — ethically, effectively, and founder-style.

🔍 Why Reddit Is a Lead Goldmine for SaaS Founders

Reddit isn’t just a meme factory. It’s the #1 platform for authentic, unscripted buying signals. Users express raw needs in real time:

• “What’s the best tool for X?”
• “I’m tired of using Y. Any alternatives?”
• “How do you manage Z as a solo founder?”

Every one of these is a lead waiting to be discovered.

Here’s what makes Reddit so powerful:

• 💬 Intent-rich language: Redditors explain their pain in detail
• 🎯 Niche targeting: Subreddits are hyper-focused user segments
• 🕵️‍♀️ Searchable & filterable: You can uncover months of history
• 📢 Unbiased conversations: Unlike reviews, Reddit is raw

🛠️ 1. Identify Intent-Driven Keywords

Start with problems, not features. Good lead keywords usually fall into one of these buckets:

Intent Type

Example Keyword

Problem-based

"how to manage churn"

Comparison

"X vs Y", "alternative to Trello"

Recommendation

"what do you use for..."

Pain Point

"frustrated with [tool]"

Use tools like:

• Your product’s landing page copy
• Competitor reviews
• Reddit's own search autocomplete

Tip: Add “Reddit” to queries in Google to find indexed threads. Example:
"alternative to Mailchimp site:reddit.com"

📂 2. Use Reddit’s Advanced Search Tactics

Reddit’s native search is… clunky. But with modifiers, it becomes a treasure chest.

Search tips:

• site:reddit.com "need a tool for" — Google search
• intitle:"alternative to" — searches for phrases in post titles
• selftext:"switching from" — scans the body of posts
• Filter by:
  • Subreddit (r/SaaS, r/startups, r/Entrepreneur, etc.)
  • Time (past week, month, year)
  • Sort (top, new, comments)

Want to skip this step? This is exactly what Prediqte automates — using AI to find high-intent Reddit leads instantly.

🎯 3. Prioritize Leads by Relevance Score

Not all posts are worth chasing. Focus on posts where:

• The problem is specific and unsolved
• The author is clearly evaluating tools
• There's recent engagement or interest
• You can genuinely help, not just pitch

Build your own scoring system — or use Prediqte to get a relevance score (0–100) and a reason why the post was flagged.

💡 4. What to Do After You Find a Lead

Here’s the golden rule: Don’t spam. Do solve.

Options:

• Comment thoughtfully: “Hey, I built something that solves this. Here’s the link, open to feedback.”
• DM politely: “Saw your post about [X]. I built a tool that might help — want to check it out?”
• Use the insight for content: If the post has traction, write a blog post answering it and link to it later.

🧠 5. Founder's Take: When to Use Reddit vs Other Channels

Reddit is amazing for:

• Early traction
• Pain validation
• Organic user discovery
• Unearthing niche problems

But don’t treat it like cold email or ads. Treat it like a conversation — and you’ll earn leads and community trust.